Monday, November 30, 2009

How to diagnose your site with google advanced search

Here are few suggestions:

Make sure your site is free from any type of filtering issues i.e. search [] in Google; if your sites comes up #1 for this query, you are doing alright. If not, that’s a bad signal.

Make sure there are no duplicate content problems: search for a pretty long citation from your site. With a blog, for example, you have a good chance to see the category page instead of the corresponding post page.

Check how many URLs from your site have been indexed:
search [] and “dig deeper” into the search results:
[ ..etc]

Learn if the site has canonical problems (for sites using www): search [ -inurl:www] and see if any non-www URLs have been stored in the index).

Identify most powerful pages of your site:
[ www]
[ tld site:yourdomain.tld]

Identify most powerful pages of your site (keyword-dependent): search [ inanchor:keyword]

Find sites with most potential:
[ inanchor:"key * word"]
[ intitle:"key * phrase"]

Find most relevant pages of your site (to further promote them for the specified term): search [ keyword] or [ key * phrase]

Check your site is crawled and indexed frequently enough: search [] + play with “date range” advanced search option.

Check who (and what) your site is associated with: search [] to identify your site co-citation.


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